↧
“Moneyball for business”
Michael Lewis’ 2003 book “Moneyball” — and the 2011 film adaptation — detailed how the Oakland Athletics used analytics, primarily derived from players’ on-base percentages, to assemble a competitive...
View ArticleThe brain in the supermarket
Say you’re out shopping for basic household goods — perhaps orange juice and soup. Or light bulbs. Or diapers for your young child. How do you choose the products you buy? Is it a complicated decision,...
View ArticleWhat buyers want
U.S. retail chains often rely on intuition in choosing which products, from a vast inventory, will sell best at stores across the nation. Now MIT spinout Celect is refining this process with novel data...
View ArticleStudy: Climate strategy focused on local impacts is most effective with...
Global warming may be a hot topic of conversation among scientists and political policymakers, but when it comes to swaying public opinion, the subject leaves most Americans cold, according to David...
View ArticleAre you a “harbinger of failure”?
Diet Crystal Pepsi. Frito Lay Lemonade. Watermelon-flavored Oreos. Through the years, the shelves of stores have been filled with products that turned out to be flops, failures, duds, and losers.But...
View ArticleSmarter driving, using your phone
Mobile-based telematics — apps and hardware that measure driving behaviors — may be the future of safer roads. Increasingly, people are using these technologies to improve their own driving habits,...
View ArticleWatch your tone
Customer service calls can be frustrating for consumers and agents alike. But MIT spinout Cogito believes it can use behavioral analytics to make those experiences less onerous.Cogito has developed...
View ArticleThe price of regret
Let’s say you’ve just found a nice jacket in a store and are deciding whether to buy it. It’s a little pricey, so should you wait and hope it goes on sale in the future? Perhaps. Then again, the jacket...
View ArticleWhite House releases report on applying behavioral science to government policy
The White House’s Social and Behavioral Sciences Team (SBST), a subgroup of the Office of Science and Technology Policy that has been working to make government more effective, recently released its...
View ArticleStudy: Technological progress alone won’t stem resource use
Are humans taking more resources from the Earth than the planet can safely produce? The answer lies partly in whether we can “dematerialize,” or reduce the amount of materials needed to produce goods...
View ArticleBetter wisdom from crowds
The wisdom of crowds is not always perfect. But two scholars at MIT’s Sloan Neuroeconomics Lab, along with a colleague at Princeton University, have found a way to make it better.Their method,...
View ArticleA fair price to pay?
When you buy products online, do you imagine you could get better prices in a store? Conversely, does in-store shopping lead you to wonder whether you are missing better prices online?Fear not.An...
View ArticleTesting strategies for preventing violence and crime
J-PAL North America, a research center at MIT, has announced that it has awarded grants to fund randomized evaluations focused on employing behavioral science insights to prevent crime and violence....
View ArticleWisdom gleaned from data and behavioral economics
Before Bill Aulet joined the MIT Sloan School of Management as managing director of the Martin Trust Center for MIT Entrepreneurship, he raised more than $100 million for his own companies. Perhaps the...
View ArticleDarwin visits Wall Street
If you have money in the stock market, then you are probably anticipating a profit over the long term — a rational expectation given that stocks have historically performed well. But when stocks...
View ArticleBolstering public support for state-level renewable energy policies
Since the 1980s, the United States has often been a world leader in supporting renewable energy technologies at the state and federal level. Thirty-seven states have enacted binding or voluntary...
View ArticleModeling innovation
Suppose you help run the R&D unit of a major technology company. To encourage innovation, you might have the unit run a kind of internal race, letting a wide variety of projects unfold on their...
View ArticleIntermittent attention, poor memory shape public perceptions of inflation
Do you know your country’s current inflation rate? What do you think it will be in the future? And how do you, personally, try to plan your finances accordingly?Those are important questions for...
View ArticleHow to court millennial shoppers? Lose the logo
The luxury handbag market is increasingly courting millennials. But they aren’t your typical shoppers.“We discovered the new generation of consumers don’t really like to have a lot of logos,” says...
View ArticleIdentifying optimal product prices
How can online businesses leverage vast historical data, computational power, and sophisticated machine-learning techniques to quickly analyze and forecast demand, and to optimize pricing and increase...
View Article
More Pages to Explore .....